Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that theyve signed up. The third email should contain their first newsletter and their special offer. if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customers name for credit too.
Do you want to be known as a spammer? Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked. Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder. If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sale might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, dont make the mistake of continuing to send them an email: that is likely to cause them to complain. For maximum accessibility, send your email marketing messages as a multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.
Learn the things you should avoid by checking out what people think is spam. Create a free email address and post it publicly online; the spam should appear quickly. Take a look at those emails and learn what you dont want yours to look like. If you see any similarities, adjust your email marketing campaign. Make yourself stand out from spam to improve your reputation. The color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional. Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
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